The Grape Day Festival and Parade has deep roots in Escondido. Taking place each year on the Saturday after Labor Day, Grape Day is a free community celebration of our community's heritage. The festival begins at 9.30am and runs until 5pm in Grape Day Park (321 N. Broadway). The short, whimsical parade on Grand Avenue begins at Escondido Blvd at 9.30am and marches up to Juniper. The parade features equestrians, floats, marching bands, and walking groups. The 2008 theme is The Grape Days of Classic Television.

Join us for the centennial of the first Grape Day on Saturday, September 6, 2008! Grape Day is fun for the whole family. Nearly 100 vendors, with an emphasis on arts and crafts, fill Grape Day Park. The entertainment stage showcases local talent from 11am until 5pm. Kids love the 4H petting zoo, rides, and going across the Boy Scouts' rope bridge. Feel the squish between your toes when you stomp grapes. Watch demonstrations including painting and blacksmithing. Treat yourself to a piece of grape pie and work on a giant 8' x 8' puzzle. Tour all the buildings at the Escondido History Center and enjoy free grapes, courtesy of Jimbo's Naturally!